ARC Marketing ServicesLet’s start
CANADA & USA · STRATEGY TO EXECUTION

Chasing down
your business success.

From reaching new retailers to connecting with your next customer, ARC brings together the strategy, research, and marketing support to move your brand forward.

Your business. Our commitment.

Some of the brands we have worked with.

Empowering growth.
Crafting success.

We treat your business as our business.

ARC Marketing Services helps brands connect market understanding with practical execution. We bring together strategic planning, consumer and retail research, distribution support, and marketing services across Canada and the United States.

Our team of marketing professionals and promoters works alongside you to build a plan around your products, your audience, and your goals—and bring that plan to life.

Our Services

A clear strategy.
The support to deliver it.

Choose support for one priority, or bring the pieces together into a coordinated marketing and sales plan.

01 / MARKET & DISTRIBUTION

Find your next
opportunity.

Understand the market and build a practical path to customers through ethnic and mainstream retail channels.

  • Distribution expansion
  • Brand launch, marketing, and sales plans
  • Consumer research and brand equity studies
  • Retail audits and industry insights
02 / RETAIL & ACTIVATION

Turn awareness
into experience.

Bring your brand to the shop floor with product experiences and a stronger presence at the point of purchase.

  • Product demonstrations and wet sampling
  • Consumer events and brand activations
  • Merchandising and point-of-sale materials
  • Display production and placement
03 / CONTENT & MEDIA

Tell your story.
Reach your audience.

Connect creative production and media planning so your message works across digital and physical touchpoints.

  • Content, artwork, and video production
  • Media buying and placement
  • Social media calendars and campaigns
  • Search and influencer campaign planning
Illustrative food sampling experience in a grocery store
Product Demos & Wet Sampling

Every sample starts
a conversation.

A product demonstration gives shoppers a reason to stop, try, and ask questions. It also gives your brand a chance to learn directly from the people you want to reach.

Make the introduction

Present your product’s flavour, quality, benefits, and uses through a welcoming customer experience.

Listen on the ground

Gather feedback on preferences, product understanding, and purchase considerations.

Improve the next activation

Use store feedback and activation observations to refine future campaigns.

Discuss an activation
Our Approach

One plan.
Connected across channels.

We align digital campaigns, retail activity, and on-the-ground experiences around your audience and seasonal opportunities.

01

Understand

Define the business goal, explore the market, and identify the audience and retail opportunity.

02

Build the plan

Connect the right mix of distribution, content, media, merchandising, and activation.

03

Bring it to life

Coordinate the campaign across the channels, locations, and moments that matter.

04

Learn & refine

Review customer responses and retail feedback to guide the next decision.

Timing matters.

Seasonal shopping, cultural celebrations, product launches, and consumer events can all shape when and where your campaign connects.

Content Production & Media

Creative that supports
the whole campaign.

From product artwork and social content to locally produced video, we help turn your message into assets that work across your marketing plan.

Production and media placement come together around a clear brief, the right audience, and the channels you want to reach.

Photography and video production studio with lighting equipment
Our Coverage

Across borders.
Closer to your market.

Support for brands reaching customers through ethnic and mainstream retail channels in Canada and the United States.

21Distributors
50U.S. states
10Canadian provinces
Discuss your target markets
Canada and United States service regions: Western, Central and Eastern Canada; Northeast USA (Tri-State), Midwest, Southeast, South and Southwest USA; and Seattle. Includes Alaska and Hawaii insets and a colour-coded legend.
Service regions for activation planningView full-size map
Contact Us

Let’s talk about
your next opportunity.

Tell us about your brand, your target markets,
and the challenge you want to solve.

Start a conversation