@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@400;500;600;700;800&display=swap');
:root{--red:#c60000;--ink:#16191c;--grey:#777;--line:#dedede}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:125px}body{margin:0;font-family:'Poppins',Arial,sans-serif;color:var(--ink);background:#fff;font-size:16px;line-height:1.65}a{color:inherit;text-decoration:none}button{font:inherit}a:focus-visible,button:focus-visible{outline:3px solid var(--red);outline-offset:5px}.skip{position:absolute;top:-100px}.skip:focus{top:10px;left:10px;background:white;z-index:20;padding:12px}header{height:120px;padding:12px 5%;display:flex;align-items:center;justify-content:space-between;gap:30px;background:rgba(255,255,255,.97);position:sticky;top:0;z-index:10;border-bottom:1px solid #eee}.brand{display:inline-flex;flex-shrink:0}.brand img{width:110px;height:auto;display:block}nav{display:flex;gap:38px}nav a{font-size:14px;text-transform:uppercase;letter-spacing:2px;font-weight:500}nav a:hover,nav a.active{color:var(--red)}.button{display:inline-flex;align-items:center;gap:10px;justify-content:center;padding:13px 25px;border:1px solid #888;color:var(--ink);font-size:15px;background:white;transition:background .2s,color .2s}.button:before{content:'';width:7px;height:7px;border-radius:50%;background:#e54545;flex-shrink:0}.button:hover{background:var(--red);border-color:var(--red);color:white}.button span{margin-left:15px}.menu-toggle{display:none}.mobile-nav[hidden]{display:none}.mobile-nav{position:fixed;top:100px;left:0;right:0;background:#fff;z-index:11;padding:20px 6%;flex-direction:column;gap:15px;border-bottom:1px solid var(--line)}h1,h2,h3,p{margin:0}.hero{position:relative;min-height:510px;display:flex;align-items:center;background:linear-gradient(90deg,rgba(0,0,0,.72),rgba(0,0,0,.49)),url('activation.jpg') center 43%/cover;color:#fff}.hero-copy{padding:45px 5% 60px;width:100%}.hero-label{font-size:25px;font-weight:500;letter-spacing:1px;margin-bottom:24px}h1{font-size:clamp(38px,4vw,66px);line-height:1.16;font-weight:700;letter-spacing:-1.3px;margin-bottom:27px}.hero strong{display:block;font-size:16px;font-weight:700;margin-bottom:13px}.hero p{max-width:1320px;font-weight:500}.text-link{display:inline-flex;gap:9px;align-items:center;margin-top:60px;font-size:17px}.text-link:before{content:'';width:45px;height:1px;background:#aaa}.text-link:after{content:'';width:7px;height:7px;order:-1;background:#e54545;border-radius:50%}.text-link:hover{color:#ffaaaa}.section{padding:85px 6%}.section-label,.eyebrow{display:flex;align-items:center;gap:15px;color:var(--grey);font-size:25px;letter-spacing:1px;font-weight:400;line-height:1.4}.section-label:before,.eyebrow:before{content:'';width:45px;height:1px;background:#aaa;flex-shrink:0}.section-label:after,.eyebrow:after{content:'';width:12px;height:12px;border-radius:50%;background:#e54545;flex-shrink:0;order:-1}.clients{padding-top:80px;padding-bottom:65px}.client-logos{display:grid;grid-template-columns:repeat(6,1fr);gap:40px;align-items:center;margin-top:35px}.client-logo{position:relative;overflow:hidden;width:100%}.client-logo img{position:absolute;max-width:none;display:block}.about{display:grid;grid-template-columns:1fr 1fr;gap:6%;align-items:start;padding-top:40px}.about-art{position:relative;overflow:hidden;aspect-ratio:721/672}.about-art img{position:absolute;display:block;width:239.805825%;max-width:none;left:-17.05964%;top:-7.291667%}.about h2{font-size:clamp(34px,3.5vw,58px);font-weight:700;line-height:1.15;letter-spacing:-1px;margin:25px 0 42px}.about p{font-size:16px;font-weight:500;color:var(--grey);line-height:1.65}.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:65px}.stats strong{display:block;font-size:clamp(32px,3.7vw,60px);line-height:1.2;font-weight:700;letter-spacing:-1px}.stats span{font-size:clamp(16px,1.6vw,25px);color:var(--grey);white-space:nowrap}.section-top{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:44px}h2{font-size:clamp(34px,3.5vw,56px);line-height:1.2;font-weight:700;letter-spacing:-1px}.section-top h2{margin-top:22px}.section-top>p{max-width:350px;color:var(--grey)}.services{border-top:1px solid #f1f1f1}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.cards article{border:1px solid var(--line);padding:32px;display:flex;flex-direction:column}.number{font-size:17px;color:var(--red);margin-bottom:35px}h3{font-size:25px;font-weight:600;line-height:1.3}.cards p{margin-top:22px;color:var(--grey)}.tags{font-size:12px;font-weight:500;letter-spacing:1.5px;padding-top:32px;margin-top:auto;color:var(--red)}.approach{background:#fafafa}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:55px}.steps article{border-top:1px solid #bbb;padding-top:24px}.steps article>span{font-size:15px;color:var(--red);display:block;margin-bottom:26px}.steps p{color:var(--grey);margin-top:18px}.contact{padding:85px 6%;background:#fff}.contact h2{font-size:clamp(40px,4.4vw,68px);margin:30px 0}.contact h2 em{color:var(--red);font-style:normal}.contact-bottom{display:flex;align-items:center;justify-content:space-between;gap:30px}.contact-bottom p{color:var(--grey)}footer{background:#17191c;color:white;padding:55px 6% 20px}.footer-main{display:grid;grid-template-columns:.8fr 1fr 1.2fr;gap:35px;padding-bottom:50px}.footer-main .brand{align-self:start;background:white;padding:10px;width:max-content}.footer-main>div{display:flex;flex-direction:column;gap:8px;font-size:14px}.footer-label{font-size:12px;letter-spacing:1.2px;color:#ccc;margin-bottom:14px}.footer-bottom{border-top:1px solid #444;padding-top:22px;display:flex;justify-content:space-between;font-size:13px;color:#ccc}footer a:hover{text-decoration:underline}@media(min-width:1800px){body{max-width:2000px;margin:auto}}@media(max-width:1100px){nav{gap:22px}nav a{font-size:12px}.section{padding:65px 5%}.client-logos{gap:25px}.about{gap:5%;padding-top:30px}.about h2{margin-bottom:25px}.stats{margin-top:35px;gap:12px}.cards article{padding:24px}.section-top>p{max-width:280px}.hero{min-height:490px}}@media(max-width:760px){header{height:100px;padding:10px 6%;gap:16px}header .brand img{width:85px}header>nav{display:none}header>.button{margin-left:auto;font-size:13px;padding:10px 14px}.menu-toggle{display:block;border:0;background:none;padding:10px 0;font-size:14px}.hero{min-height:520px;background-position:center}.hero-copy{padding:40px 7%}.hero-label{font-size:19px}h1{font-size:42px;letter-spacing:-1px}.hero strong,.hero p{font-size:15px}.text-link{margin-top:30px}.section{padding:50px 7%}.section-label,.eyebrow{font-size:21px}.client-logos{grid-template-columns:repeat(3,1fr);gap:30px 24px;margin-top:30px}.about{grid-template-columns:1fr;gap:35px;padding-top:15px}.about h2{font-size:36px;margin:25px 0}.about p{font-size:16px}.stats{margin-top:35px;gap:16px}.stats strong{font-size:36px}.stats span{font-size:15px;white-space:normal}.section-top{display:block;margin-bottom:30px}h2{font-size:35px}.section-top>p{margin-top:22px;max-width:100%}.cards{grid-template-columns:1fr;gap:20px}.cards article{padding:28px}.cards h3 br{display:none}.steps{grid-template-columns:1fr 1fr;gap:30px 24px;margin-top:35px}.steps h3{font-size:22px}.steps p{font-size:15px}.contact{padding:50px 7%}.contact h2{font-size:44px}.contact-bottom{display:block}.contact-bottom .button{margin-top:25px}.footer-main{grid-template-columns:1fr;gap:35px}.footer-bottom{gap:20px;font-size:12px}footer{padding:40px 7% 22px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}

/* Client brands fade from grayscale to colour on hover, focus or tap. */
.client-logo.client-colour{border:0;background:transparent;padding:14px;min-width:0;height:195px;overflow:visible;display:flex;align-items:center;justify-content:center;cursor:pointer;border-radius:12px;filter:grayscale(1);opacity:.78;transition:filter .35s ease,opacity .35s ease,transform .35s ease,box-shadow .35s ease}
.client-logo.client-colour img{position:static;display:block;width:100%;height:100%;max-width:100%;object-fit:contain;filter:none}
.client-logo.client-colour.rainx img{height:auto;max-height:100%;background:#ffdf00;padding:5px}
.client-logo.client-colour:is(:hover,:focus-visible,[aria-pressed="true"]){filter:grayscale(0);opacity:1;transform:translateY(-4px) scale(1.035);box-shadow:0 7px 26px color-mix(in srgb,var(--brand-glow) 20%,transparent)}
.client-logo.client-colour:focus-visible{outline:2px solid var(--red);outline-offset:4px}
@media(max-width:760px){.client-logo.client-colour{height:130px;padding:8px}}
@media(prefers-reduced-motion:reduce){.client-logo.client-colour{transition:none}.client-logo.client-colour:is(:hover,:focus-visible,[aria-pressed="true"]){transform:none}}
/* Company profile: an integrated marketing offer, retaining ARC branding. */
.profile-hero{min-height:600px;background-image:linear-gradient(90deg,rgba(7,14,20,.98) 0%,rgba(7,14,20,.9) 40%,rgba(7,14,20,.16) 100%),url('profile-hero.jpeg');background-size:cover,215% auto;background-position:center,right center}.profile-hero .hero-copy{padding:70px 6%;max-width:1080px}.profile-hero .hero-label{font-size:13px;letter-spacing:2px;color:#e1e4e6;margin-bottom:26px}.profile-hero h1{font-size:clamp(42px,4.6vw,74px);letter-spacing:-2px;line-height:1.1}.profile-hero p{max-width:675px;font-size:18px;font-weight:400;color:#e1e1e1;line-height:1.8}.hero-actions{display:flex;gap:30px;align-items:center;flex-wrap:wrap;margin-top:35px}.button.primary{background:#c60000;color:white;border-color:#c60000;padding:16px 24px}.button.primary:before{display:none}.button.primary:hover{background:#970000}.hero-secondary{font-size:14px}.hero-secondary:hover{text-decoration:underline}.hero-caption{font-size:12px;letter-spacing:1.6px;color:#b9c0c4;margin-top:50px}.portfolio-heading{display:flex;justify-content:space-between;align-items:center;gap:25px}.portfolio-heading p{font-size:14px;color:#777}.client-logos{grid-template-columns:repeat(7,minmax(0,1fr));gap:22px 30px}.client-logo.client-colour{height:145px;padding:12px}.about{padding-top:45px;padding-bottom:100px}.about .lead{color:#17191c;font-size:21px;font-weight:600;margin-bottom:18px}.about-copy>p+p{margin-top:18px}.about h2{margin-bottom:28px}.engagement-options{display:grid;grid-template-columns:1fr 1fr;gap:25px;margin-top:32px;padding-top:24px;border-top:1px solid #ddd}.engagement-options strong{font-size:15px;display:block;margin-bottom:8px}.engagement-options span{font-size:14px;line-height:1.7;color:#777;display:block}.services{background:#f7f7f7;border:0}.service-pillars{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.pillar{background:white;padding:32px 28px;border-top:3px solid var(--red)}.pillar .number{font-size:12px;letter-spacing:1px;display:block;margin-bottom:25px}.pillar h3{font-size:28px;letter-spacing:-.5px}.pillar>p{font-size:16px;color:#666;margin:22px 0}.pillar ul{margin:25px 0 0;padding:20px 0 0;list-style:none;border-top:1px solid #e4e4e4}.pillar li{font-size:14px;position:relative;padding-left:17px;margin:13px 0}.pillar li:before{content:'•';position:absolute;left:0;color:var(--red)}.activation-feature{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;background:#181a1d;color:white}.activation-photo{min-height:600px;position:relative}.activation-photo img{position:absolute;width:100%;height:100%;object-fit:cover}.activation-copy{padding:65px 10%}.activation-copy .eyebrow{font-size:18px;color:#ddd}.activation-copy h2{font-size:clamp(34px,3.2vw,48px);margin:26px 0}.activation-copy>p{color:#c6c6c6;font-size:16px}.feature-points{margin-top:28px;display:grid;gap:22px}.feature-points strong{font-size:16px}.feature-points p{font-size:14px;color:#bdbdbd;margin-top:5px}.activation-copy .text-link{margin-top:28px;font-size:15px}.approach{background:white}.campaign-note{display:flex;gap:30px;margin-top:44px;padding:25px 30px;border-left:3px solid var(--red);background:#f7f7f7}.campaign-note strong{white-space:nowrap}.campaign-note p{color:#666;font-size:15px}.production{display:grid;grid-template-columns:1fr 1fr;gap:7%;background:#f7f7f7;align-items:center}.production h2{font-size:clamp(32px,3.2vw,48px);margin:25px 0}.production p{color:#666;margin-top:18px}.production img{width:100%;display:block;aspect-ratio:1.5;object-fit:cover}.coverage-section{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:5%}.coverage-copy h2{margin:25px 0}.coverage-copy>p{color:#666;max-width:520px}.coverage-map img{width:100%;height:auto;display:block}.coverage-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:25px;margin-top:35px}.coverage-stats strong{font-size:50px;color:var(--red);font-weight:600;line-height:1.1;display:block}.coverage-stats span{font-size:14px;display:block;margin-top:10px;color:#666}.coverage-copy .text-link{font-size:15px;margin-top:35px}.contact{border-top:1px solid #eee}.contact h2{font-size:clamp(38px,4vw,62px)}
@media(max-width:1100px){header nav{gap:18px}.client-logos{grid-template-columns:repeat(7,minmax(0,1fr));gap:15px}.client-logo.client-colour{height:115px;padding:8px}.pillar{padding:27px 22px}.activation-copy{padding:45px 8%}.about{align-items:center}.engagement-options{grid-template-columns:1fr;gap:15px}.coverage-stats{gap:15px}.coverage-stats strong{font-size:42px}}
@media(max-width:760px){.profile-hero{min-height:560px;background-size:cover,auto 130%;background-position:center,right center}.profile-hero .hero-copy{padding:55px 7%}.profile-hero h1{font-size:43px;letter-spacing:-1.3px}.profile-hero p{font-size:16px}.profile-hero .hero-label{font-size:11px;letter-spacing:1.2px}.hero-actions{gap:22px}.hero-caption{margin-top:35px}.portfolio-heading{display:block}.portfolio-heading p{margin-top:15px}.client-logos{grid-template-columns:repeat(3,minmax(0,1fr));gap:20px 18px}.client-logo.client-colour{height:105px}.about{padding-bottom:55px}.engagement-options{grid-template-columns:1fr 1fr;gap:18px}.service-pillars{grid-template-columns:1fr;gap:25px}.pillar{padding:30px}.pillar h3 br{display:none}.activation-feature{grid-template-columns:1fr}.activation-photo{min-height:400px;max-height:450px}.activation-photo img{object-position:center 48%}.activation-copy{padding:45px 7%}.activation-copy .eyebrow{font-size:17px}.campaign-note{display:block;padding:23px}.campaign-note p{margin-top:10px}.production{grid-template-columns:1fr;gap:30px}.production h2{font-size:35px}.coverage-section{grid-template-columns:1fr;gap:35px}.coverage-stats strong{font-size:42px}.coverage-stats span{font-size:13px}.coverage-map{max-width:480px;margin:auto}.contact h2{font-size:38px}}

/* Give the detailed service map a full-width, undistorted presentation. */
.coverage-section{grid-template-columns:1fr;gap:40px;background:#fafafa}
.coverage-copy{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);column-gap:8%;align-items:start}
.coverage-copy .eyebrow,.coverage-copy h2,.coverage-copy>p,.coverage-copy>.text-link{grid-column:1}
.coverage-copy h2{margin:25px 0 20px}.coverage-copy>p{max-width:650px}
.coverage-copy .coverage-stats{grid-column:2;grid-row:2 / 4;align-self:center;margin-top:0;border-left:1px solid #dedede;padding:20px 0 20px 35px}
.coverage-map.service-regions-map{width:100%;max-width:1200px;margin:0 auto;background:white;border:1px solid #e2e5e9;border-radius:12px;box-shadow:0 12px 35px rgba(24,31,45,.05);overflow:hidden}
.service-regions-map>a{display:block}.service-regions-map img{width:100%;height:auto;display:block}
.service-regions-map figcaption{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 26px;border-top:1px solid #eceef1;font-size:14px;color:#666}
.service-regions-map figcaption a{color:var(--red);font-weight:500;white-space:nowrap}.service-regions-map figcaption a:hover{text-decoration:underline}
@media(max-width:760px){.coverage-copy{display:block}.coverage-copy .coverage-stats{border-left:0;border-top:1px solid #ddd;margin-top:28px;padding:25px 0 0}.coverage-section{gap:30px;padding-left:5%;padding-right:5%}.service-regions-map figcaption{padding:16px 18px;align-items:flex-start;flex-direction:column;gap:8px;font-size:13px}.service-regions-map figcaption a{font-size:14px}}